Mercedes-Benz Sales September 2018
There’s good and bad news regarding the Mercedes-Benz September sales report.
Earlier this month, Mercedes-Benz USA (MBUSA) reported that the company sold 26,196 Mercedes-Benz vehicles in the United States. They sold fewer Mercedes-Benz vehicles in September 2018 compared to the same month in 2017. A 9.8% decrease, in fact. So far, year-to-date sales have also been lower compared to last years.
According to MBUSA president and CEO, Dietmar Exler, though customer demand continues to go strong, supply hasn‘t been keeping up. He hopes that increasing availability for the rest of the year will change things for the better.
Most Popular Mercedes Vehicles
The company‘s delayed popular models this year include the GLC, C-Class and the E-Class model lines, in that order. The GLC has quite the lead, having had sold 6,070 units compared to the C-Class, the next most popular model the German car manufacturer offers. MBUSA has sold just shy of 130% more GLC than C-Class units.
The reason for GLC’s success is instantly clear. Baby Boomers, Generation X and Millennials all like the GLC class, according to YouGov’s ratings. Though Mercedes-Benz disrupted the automotive industry in the late 1990s, it’s only recently that the European car manufacturer has gone all in on their SUVs. In the United States, they offer seven SUV/crossover models. Though GLC’s supply has been increasing every year, demand for it is so high that it has delayed the latest iteration of the model.
As for the C-Class, the model was MBUSA’s most popular in 2015. And the E-Class recently received even more innovative tech compared to the S-Class, the traditional testbed for the German auto manufacturer’s latest technological advances.
To learn how to care for your GLC, C-Class or E-Class, click here.
Mercedes-Benz Certified Pre-Owned Sales
Perhaps, interesting, Mercedes-Benz Certified Pre-Owned (MBCPO) models have sold 10,274 units in September. That’s 17.8% more than in September 2017. From January to September, MBCPO sold 95,569 automobiles. That’s 9.0% more than in 2017. And there’s still another quarter left for MBUSA to sell even more MBCPO units before the year ends.